Brand Customer Service Leadership Product Launch 
ImPRessions - Crenshaw Communications
JULY 6, 2016
As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies. PR today is about SEO.
ImPRessions - Crenshaw Communications
OCTOBER 11, 2017
These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Your innovative new product is close to launch…but competitors are close behind. How to know when to bring in the PR professionals.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PR in High Definition
JUNE 25, 2020
Why do we reach for the same brand in the supermarket? Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t. The true colours of leadership teams were shown recently, and, for some, it wasn’t admirable at all.
PR in High Definition
JUNE 25, 2020
Why do we reach for the same brand in the supermarket? Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t. The true colours of leadership teams were shown recently, and, for some, it wasn’t admirable at all.
Prohibition
JANUARY 14, 2022
A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.
Sword and the Script
JANUARY 3, 2023
This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.
Sword and the Script
DECEMBER 20, 2022
They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.
Expert insights. Personalized for you.
204 
Let's personalize your content