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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Your brand name is only as good as your reputation. Richard Branson.

Corporate 195
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The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Facebook relies on Wikipedia.

Wikipedia 101
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A Fourth Estate No More

Flatiron Communications

Vox , Mic , Re/code and Quartz may not yet enjoy the brand awareness of The New York Times , CNN, or Bloomberg News, but their ability to drive awareness for their reporting is impressive given their much smaller staffs and budgets. Link to full audio here.).

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How to Get On in New Communications: Be Nice

ZudePR

An example of a hero of free authority: Jimmy Wales of Wikipedia.” For me, as a local government employee, there are clear political boundaries. I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. That’s why we share – often for free. Internet lifestyle junkie.

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Public relations in 2018

Stephen Waddington

Wikipedia continues to grow as a global knowledge resource. Action: Read widely and consume a variety of media. Fake news primarily on social media, means that traditional media brands have reversed declines and are enjoying a resurgence. What is your brand’s purpose and role in society? It’s not all bad.

Publicity 164