Remove Brand Remove Company Remove Local Remove SMB
article thumbnail

When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them.

article thumbnail

Why Small Businesses Need a Media Database

Cision

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. “I see a few things. b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 196
article thumbnail

The Twin Cities’ social media power brokers

Communications Conversations

He’s been with Mills eight years–almost the length of time the company has been active on social. Holly has played a key role in leading social at Polaris since she started with the company more than six years ago. And, he happens to lead corporate social/digital for the biggest company in town.

article thumbnail

PR Rock Stars: Boston Scientific’s Amanda Gebhard

Communications Conversations

Since social positions vary widely from company to company, what does your typical day look like? Read daily alerts and monitor brand accounts twice daily for comments, mentions, etc. Read daily alerts and monitor brand accounts twice daily for comments, mentions, etc. take action as needed. take action as needed.