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Leveraging Hashtags on Social Media: Why and How for B2B Companies

Stern + Associates

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. For example, let’s say you’re a B2B company that sells cybersecurity services.

B2B 113
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. AI-written content adds more noise. But B2B influencer marketing works completely differently.

Marketing 196
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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently - Strategy

B2B companies always have to think a step ahead. Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. In our brand new report, we set out to highlight tactics that could help your brand thrive.

B2B 85
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The Twin Cities’ social media power brokers

Communications Conversations

He’s been with Mills eight years–almost the length of time the company has been active on social. Holly Spaeth, Director-Digital Marketing, Polaris. Holly has played a key role in leading social at Polaris since she started with the company more than six years ago. Why is she a power broker? Why is he a power broker?

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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently - Strategy

B2B companies always have to think a step ahead. Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Here are the five biggest trends you need to know.

B2B 145