Cision

NOVEMBER 3, 2016

Your audience cares more about who you are and what you stand for than what your brand does. Laura Braden Quigley, vice president of communications for the California Medical Association, says brands need to be genuine and focus on telling a compelling brand narrative to better connect with their audience.

Knowledge Base 120

Knowledge Base Social Media Policies Communications 120

Deirdre Breakenridge

NOVEMBER 21, 2017

Defining your personal brand will result in a self-assessment. The practice of defining your personal brand on social media is key, no matter what your intentions are. Personal branding is the process of marketing yourself through your career, personality, values, etc. as a brand. First, evaluate your personality.

Social Media 39

Social Media Media LinkedIn Twitter 39

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. Interview your existing customers to find out more about their demographics, habits, and preferences.

Strategy 112

Strategy How To Content Marketing Analysis 112