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Communicating Sustainable Practices in Your Fashion Brand

5W PR

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. There are some ways that fashion brands can effectively communicate their sustainable practices.

Fashion 88
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Avión Tequila “Health Claim” PR Snafu Part of Bigger Problem

PR Breakfast Club

The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. Furthermore, is it okay for the brands to share the published alcohol studies on their Facebook and Twitter accounts?

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Command Attention by Telling Your Company’s Story

Waxing UnLyrical

That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. They work on our brain in a unique way , triggering the release of chemicals that lower our natural defenses and make us more agreeable. That solution should be tied to your brand promise or unique value proposition.

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Top 3 Things to Resolve Before a Crisis Strikes

Beyond PR

During PR Newswire’s April 27th webinar Navigating a Crisis: Top Tips on How to Protect your Reputation , we’ll share top crisis communications firms’ advice for handling crises and protecting the brand reputation you’ve worked so hard to develop. This list will be unique for every business.

Crisis 40
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Super BOLD Ads

Mindful Marketing

These men risked their reputations and their lives to stand against colonialism and create one of the most impactful documents the world has known. ” A good example of Gen Z’s affinity for absurdity is the off-beat soap brand Dr. Squatch.

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The Top 11 Social Media Crises of 2017

Norton's Notes

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team.