Mindful Marketing

FEBRUARY 12, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A guy chows down on kitty litter , a celebrity bedazzles a convict’s ankle monitor with diamond studs, a groom marries a demon ghost bride. What’s with all the advertising irreverence?

Advertising 81

Advertising Advertising Chemicals Energy 81

PR Breakfast Club

MAY 12, 2014

The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. Furthermore, is it okay for the brands to share the published alcohol studies on their Facebook and Twitter accounts?

Chemicals 50

Chemicals Pitching Study Journalism 50

Waxing UnLyrical

JUNE 28, 2018

That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. They work on our brain in a unique way , triggering the release of chemicals that lower our natural defenses and make us more agreeable. That solution should be tied to your brand promise or unique value proposition.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team.

Social Media 49

Social Media Airlines Media Viral 49