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What people think vs. What people think about

Onclusive

The key to public perception, public affairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. That was recently demonstrated by Gregory J.

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Renewal

Wadds Inc.

A new book will explore the future of Britain through the perspective of corporate communications and public relations practitioners. Our vision is to help frame policy that will contribute to the future of the UK economy and society. The most recent book explored the role of AI tools in public relations.

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Behind the Headlines With Matt Sutton

Cision

Given my background and our legislative successes, I feel like we are in a unique position to expand our public affairs practice. . We worked with the International Fund for Animal Welfare (IFAW) to quickly engage the media, keep the story current and create an international dialogue on trophy hunting.

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How public relations responded to COVID-19

Stephen Waddington

Its public affairs team was tasked with positioning Oxford as a global centre of expertise in health research and make it the go-to information source for media and policymakers. Free parking was offered at 450 hospitals, with 2,600 staff booking a space. The campaign contributed to raise £187 million for research projects.

Publicity 131
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Behind the Headlines With Dan Gregory

Cision

Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. My first position was at the Center for Strategic and International Studies (CSIS), a foreign policy and international security think tank. Is your content driving results?

Policies 120
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Crisis management: When an organization faces a crisis, PR practitioners may work to minimize the damage to the organization’s reputation by managing the flow of information and communicating with the public. This is reflective of a traditional view of public relations. How is public relations different from marketing?

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BAME voices takeover #FuturePRoof for fourth book

Stephen Waddington

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Her goal was to create a platform to assert the value of public relations as a strategic management function and promote best practice. Along the way she has published three books and created a vibrant community. Mita Dhullipala.