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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

First, there’s no celebrity who understands how to connect en masse – seemingly authentically and intimately with millions of fans – as brilliantly as Swift. million views for the “Shake It Off” video. Imagine how far your brand could go with videos that spoke with, rather than at, your customers on YouTube with this level of feeling?

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Who talks to (and about) colleagues like that?

PR Conversations

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.