Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. >>> Looking for a B2B tech PR with expertise and execution? media@team.com ).

Company 99

Company Survey Pitching Report 99

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. It’s a work in progress. Issues in practice 1.

Government 103

Government Education Print Ethics 103

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. That is because a picture has always been worth a thousand words – who doesn’t love a good story told almost exclusively with pictures? Stick with about 3-5 at most per time. Using Influencers in your Social PR Campaign.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

MAY 26, 2015

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. My views on hiring the best PR firm for an organization are pretty strong and I’d like to believe based on a broad perspective. When should you consider hiring a PR firm. Process driven PR.

Corporate 60

Corporate Communications Web Creativity 60