Contently - Strategy

JANUARY 26, 2023

” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. Readers have high standards for thought leadership content.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. Thus, below we’ve outlined seven tips (including PR 20/20 tools, concepts and templates) that can lead to actionable change. The live 4 - 5 hour workshop provides a framework to develop more realistic, impactful ideas. Lead sources. Marketing team.

Enterprise 57

Enterprise Tools Strategy Marketing 57

PR 20/20

AUGUST 9, 2016

A blog post: Your team has written an engaging blog post, featuring key takeaways and a call-to-action (CTA) to download your eBook. Understanding the role of PR. PR encompasses any activity, online or offline, designed to improve communications and build relationships with audiences that matter to your business.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40