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INBOUND Recap: Introducing HubSpot’s Latest Product Updates

PR 20/20

Digital is more important than ever—both in the way we market to our leads and customers, and the technology we use to communicate with them. HubSpot enabled offline Google ad conversion tracking with ad optimization events. Multi-language knowledge base. It’s 2020, a year of many changes and so-called new norms.

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PR in the age of Artificial Intelligence

Presspage

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. For example, Associated Press (AP) has implemented AI technology to produce all earnings reports. Second, we overestimate the power of the human touch.

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How to Create Your Content Strategy From Scratch

Contently - Strategy

When I work with large technology companies, all they want to do is reach the CMO. Enter: Google. If you have a unique data asset or you have some knowledge based on the work you do and the service that you provide, double down on that.” Marketers just throw an article on a blog and expect everyone to show up.

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