Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. How 23andMe Uses PR Attribution to Drive Business Outcomes. First things first: how do you define attribution?

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution?

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Onclusive

DECEMBER 6, 2017

Unfortunately, 82 percent of practitioners say they have no way to evaluate the return they receive on PR. PR coverage has typically been measured by media outlet audience size. This method of measurement does not tie back to business objectives and these softer metrics often do not resonate with the C-Suite.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. How can all of this be measured and analyzed? Owned content. The Problem. Numbers do not lie!

Data 92

Data SEO Guidelines Advertising 92

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. neon lights.

Strategy 62

Strategy Brand Branding Technology 62