Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! Your messaging and your story are the heart of your PR campaign. Blogs and social media channels have become an integral part of communications strategy because they offer a way to have an active conversation with your audience.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain.

Data 195

Data Communications Reputation Data-Driven PR 195

ImPRessions - Crenshaw Communications

JUNE 21, 2018

The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Here are some compelling reasons why tech PRs should embrace the trend.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

5W PR

JUNE 6, 2022

To do that, companies need to start investing in social listening and data analytics tools and platforms. This way they can ensure they have a data-driven approach, while also preventing any potential damage to their reputations.

Trends 88

Trends Data SEO Consumer 88

Beyond PR

MARCH 30, 2018

In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work.

Publicity 85

Publicity Training Technology Data 85