Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Can people find your content?

B2B 67

B2B Measurement Blogging Community 67

ImPRessions - Crenshaw Communications

APRIL 24, 2018

A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer.

B2B 136

B2B Brand Branding Trade Shows 136

PR 20/20

AUGUST 2, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. This is one of the top questions we get from marketers. We're not the most sophisticated marketing department around. We have a content marketing program.

How To 41

How To Marketing Software Tools 41

PR 20/20

OCTOBER 5, 2017

Another real-world example: The Corzan® Industrial Systems’ corporate blog , which Jorge started, caters to industrial engineers interested in chlorinated polyvinyl chloride (CPVC) applications. New software for marketing automation and other tech tools. >>> Sales Team: Marketing’s relationship with sales must change.

Marketing 45

Marketing Engineering Resources Consumer 45

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Jennifer Tomlinson | Qorus Software. Marketing be nimble. Do you blog regularly?

Marketing 167

Marketing Employee Content Marketing Training 167