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Why it’s important to prepare for a PR crisis

Prohibition

But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period. For example, Chinese telecommunications company Huawei was accused by the U.S.

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5 Outside-the-Box Content Creation Ideas

Cision

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. How do you stand out with content? Content marketing is far from dead. It just requires creating content that’s a little outside-the-box. Want more ways to stand out with content? Infographic?

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Beyond the Word: Why Visual Content Matters in Communications

Cision

Do a quick Google search and you’ll find plethora of other statistics illustrating that visual content beats out text every time. The phenomenon raises an important question for marketers and PR professionals: Are your viewers averse to reading or is there something more to the attraction of imagery?

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The principles of ghostwriting

PR in High Definition

You will be extremely hard pressed to find any business executive that is able to take time out of their day to do their own written content (that’s not to say the thoughts and ideas aren’t theirs!). Unless the writer is explicitly an industry expert on mobile telecommunications, learning and development, etc. Trick or treat?

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Everything You Need to Know About the TPP (But Were Too Scared to Ask)

ReimaginePR

According to the Electronic Frontier Foundation (EFF), the TPP’s Electronic Commerce and Telecommunications Chapters “encourage your personal data to be sent across borders with limited protection for your privacy.”. The Lack of Private Data Protection.