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Why it’s important to prepare for a PR crisis

Prohibition

Your business probably has multiple communications channels that you use regularly – website, blog, social media platforms, Make sure you use each of them to push out your statements and updates to your crisis until the issue has settled. Create a long-term content marketing campaign – for effective reputation management.

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5 Outside-the-Box Content Creation Ideas

Cision

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. How do you stand out with content? Content marketing is far from dead. It just requires creating content that’s a little outside-the-box. Want more ways to stand out with content? Infographic?

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Beyond the Word: Why Visual Content Matters in Communications

Cision

The scene opens with an animated overhead shot of a crowd milling about, then perking up as they rush to access their telecommunications network through a metaphorical door. You can upload images to supplement text in blogs, share videos on social media and include them in multimedia press releases to grab the attention of journalists.

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Everything You Need to Know About the TPP (But Were Too Scared to Ask)

ReimaginePR

According to the Electronic Frontier Foundation (EFF), the TPP’s Electronic Commerce and Telecommunications Chapters “encourage your personal data to be sent across borders with limited protection for your privacy.”. The Lack of Private Data Protection.

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The principles of ghostwriting

PR in High Definition

You will be extremely hard pressed to find any business executive that is able to take time out of their day to do their own written content (that’s not to say the thoughts and ideas aren’t theirs!). Unless the writer is explicitly an industry expert on mobile telecommunications, learning and development, etc. Trick or treat?