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How to Research Industry Trends Hassle-Free

Shift Communications

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google. In Conclusion.

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{PR}edict: Predictive Analytics and the Future of PR, Part 4

Shift Communications

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. We used clean, compatible, well-chosen data and looked forward 365 days to see what future performance of my blog looked like. How might our predictions go awry? Stay tuned! Christopher S.

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Data-driven still needs human decisions

Shift Communications

Unless you’re blind and deaf (or not a techie), you’re aware that in the past week or so reddit had a meltdown. Have any doubt about the power of reddit? Data would say to us, syndicate this, talk with people on reddit about it, take action. Besides it’s not positive. Even on a Friday afternoon.

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