ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

Cision

MAY 25, 2016

Last month, I talked to six professionals who use social media marketing to further their brands. You got some insightful tips on how to go beyond the basics of social media, and since so many people gave such useful advice, I needed to write round two! Sometimes your efforts alone aren’t enough to really boost awareness of your brand.

Social Media 216

Social Media Media Knowledge Base Tools 216

The Proactive Report

MAY 12, 2017

As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” This is why digging in and doing some data mining of your customers, as well as listening to the conversations about your brand, product and competitors, is so vital. Not utilizing the knowledge and experts you have.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Critical Mention

MARCH 27, 2019

As an ongoing marketing tool, email helps nurture leads and maintain interest in the brand. In short, getting good at writing email subject lines is essential to successful niche marketing. The familiarity it creates will only help build a brand and name recognition within the target niche. Critical Mention.

Strategy 61

Strategy Marketing SEO Social Media 61