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Why it’s important to prepare for a PR crisis

Prohibition

Brands and businesses know how important it is to protect their reputation. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period.

Crisis 62
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5 Outside-the-Box Content Creation Ideas

Cision

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. How do you stand out with content? Content marketing is far from dead. It just requires creating content that’s a little outside-the-box. Quick Original Programming Tip: Stay true to your brand.

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The principles of ghostwriting

PR in High Definition

You will be extremely hard pressed to find any business executive that is able to take time out of their day to do their own written content (that’s not to say the thoughts and ideas aren’t theirs!). What are their aims and what do they want to achieve from content produced for them? Trick or treat?

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Everything You Need to Know About the TPP (But Were Too Scared to Ask)

ReimaginePR

According to the Electronic Frontier Foundation (EFF), the TPP’s Electronic Commerce and Telecommunications Chapters “encourage your personal data to be sent across borders with limited protection for your privacy.”. The Lack of Private Data Protection.