Katie Paine's Measurement Blog

FEBRUARY 5, 2023

Syn: AVE, Advertising Value Equivalency, Earned Media Value, Impressions Like the mythical succubus, AVE (advertising value equivalency) and other bad metrics suck the strength out of your PR campaigns. Ignore the siren song seduction of impressions, likes, and AVE. Calculate cost efficiency, not AVE. Measure those.

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Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. Google Analytics / Tag Manager. And of course that reasoning informs very little about how PR drives business objectives.

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Engineering How To Measurement Analytics 120

Waxing UnLyrical

SEPTEMBER 13, 2010

I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics.

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Measurement Blogging Tourism Twitter 53

Presspage

FEBRUARY 1, 2019

There are many different KPIs used including AVE, total reach and impressions to measure the overall potential of PR strategies. The free GA platform tracks 10 million hits––activities happening on your site like page visits, blog comments, link clicks––per month and is updated every 4 hours.

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Waxing UnLyrical

NOVEMBER 1, 2010

This year we’ve seen the adoption of the Barcelona Principles at AMEC’s European Summit on Measurement, IPR coming out strongly opposing AVE (ad value equivalency) as a PR measure, and now an AMEC-PRSA partnership. When your job – or one of your largest clients – is at stake, would you refuse to give them AVE?

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