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How To Set Goals That Align With Your Marketing and Sales Funnel

PR 20/20

Yet, many professionals looking to align their business objectives with key performance indicators fail to appropriately set and measure goals that result in effective marketing. So, we ask, what does effective marketing look like? How do you create an effective marketing campaign? Ready, Set, Goal.

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How Video Marketing Is Reshaping Content Strategies

Contently - Strategy

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Ask users to keep it short and simple.

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7 Effective Content Examples for Your Top-of-Funnel Prospects

PR 20/20

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences.