Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. Its founders – Dan Gaynor and Shann Biglione – have impressive backgrounds in PR and marketing. New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. CommsTech does seem like the broader category.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. 90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. in an open-ended follow-up question. Proven business value.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 190

Marketing Content Marketing Data Social Media 190

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. This is why it is important to look at trends and look ahead to see what may come next for the PR industry.

Trends 52

Trends Trade Shows Agency Communications 52