article thumbnail

How to Make your Messaging Stick

Onclusive

Products: Track soundbites for a specific product to identify if you’re over indexing on specific product mentions or one product benefit over another inform earned, owned and paid campaign strategies for improved performance and product storytelling optimization. How communicators use NEO for strategic decision-making.

How To 370
article thumbnail

Faces & Markets of PRGN: Hong Kong – Asia’s World City

Bianchi Biz Blog

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. This includes initiatives in areas like fintech, smart city projects, and biotechnology. Stay Informed and Agile: 1.

article thumbnail

The Anatomy of Attention

Doctor Spin

It’s the most basic form of attention, representing our readiness to perceive and process information from the environment. It’s like a spotlight that enhances information processing in a particular location. Attention and the Online Brain In the rapidly evolving digital age, the way we process information is significantly transformed.

eBook 52