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How to Make your Messaging Stick

Onclusive

Products: Track soundbites for a specific product to identify if you’re over indexing on specific product mentions or one product benefit over another inform earned, owned and paid campaign strategies for improved performance and product storytelling optimization. How communicators use NEO for strategic decision-making.

How To 370
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The Anatomy of Attention

Doctor Spin

It’s the most basic form of attention, representing our readiness to perceive and process information from the environment. It’s like a spotlight that enhances information processing in a particular location. Attention and the Online Brain In the rapidly evolving digital age, the way we process information is significantly transformed.

eBook 52
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Stop Smearing Goldfish: That Attention Span Statistic is Dubious

Sword and the Script

And when I contact the listed sources – the National Center for Biotechnology Information at the US National Library of Medicine, and the Associated Press – neither can find any record of research that backs up the stats.”. He found while the website offers citations for published statistics, those “sources are infuriatingly vague.”.

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How Does a PR Newswire for Journalists Benefit the World?

PR Fuel

Here are some of the categories you may want to choose to receive press releases about: Green technologies LGBTQ+ issues and events Broadcast industry Science and research Public health topics and news items Farming and agriculture Biotechnology Sports news for major and minor sports leagues Police, law enforcement, and crime.

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What Do Communicators Need to Know About Trust in 2021? Findings from the Edelman Trust Barometer

Solo PR Pro

People with good information habits — meaning that they are accessing multiple sources and opinions — are more likely to get COVID-19 vaccine. If you were to ask 10 well informed individuals off the street, they would likely ponder whether it has made a difference. This includes CEOs, Boards, journalists, pundits, etc.