Remove Big Data Remove Facebook Remove Privacy Remove Social Media
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Big Tech Has A PR Problem. Can It Close The Trust Gap?

ImPRessions - Crenshaw Communications

Worse, social media companies averaged a score of just 46, below all other business categories. At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon. ” Take responsibility.

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Data, Privacy and Why Solo PR Pros Should Care

Solo PR Pro

It recently came to light that Cambridge Analytica , a political research firm, purchased information on more than 50 million Facebook users. This is far from the first scandal involving Facebook and data, but it brings to the forefront a deeper problem. How do you deal with “the privacy paradox” as Mary Meeker describes it?

Privacy 40
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Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. I’m not talking about a social media upvote or a Facebook “like.”

Marketing 173
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What is Predictive Media Intelligence?

NewsWhip

NewsWhip’s technology predicts impact on social networks, using social network data and machine learning models. These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. . The process starts by detecting news stories and social media posts as soon as they appear.

Media 88
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Brexit and Trump are result of the failure of professional politics and communications

Stuart Bruce

The data the party gathers by knocking on the door is gold dust and by conventional wisdom essential to winning an election. But it’s greedy because there is nothing much in it for the poor person whose door has been knocked on, life interrupted and privacy violated. Social media. million Facebook page likes.