Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

prTini

NOVEMBER 7, 2014

Decoding the Facebook News Feed: An Up-to-Date List of the Algorithm Factors and Changes. 5 Tips on Pinterest and Other Missed Social SEO Opportunities. The 50 Most Innovative Companies of 2014: Strong Innovators Three Times More Likely To Rely On Big Data Analytics. 5 Top Social Media Campaigns of 2014.

Pinterest 59

Pinterest Case Study Big Data Infographics 59

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

PR Breakfast Club

JULY 6, 2015

There is an old saying that knowledge is power, and this can also be applied to your social media campaigns. Knowing the data behind why people click on a particular post, what makes your site visitors share that post and who exactly is reading your content can result in a more targeted campaign that has a higher success rate.

Data 28

Data Pinterest Social Media Big Data 28