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5 technologies that will change how you do PR

Presspage

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

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Top Social Campaigns of 2014 + Other Links You Might Have Missed (The Weekly Cocktail)

prTini

Decoding the Facebook News Feed: An Up-to-Date List of the Algorithm Factors and Changes. The 50 Most Innovative Companies of 2014: Strong Innovators Three Times More Likely To Rely On Big Data Analytics. Get it Done: 35 Habits of the Most Productive People (Infographic). Facebook Puts Ban on “Like-Gating”.

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

When you can, offer high resolution photos, videos or infographics. Be sure to include research/data to back up your claims: This can be your own or you can cite someone else’s. They had squeezed all the news they could out of their sweet features like Facebook integrations and their industry-leading security audits (snoring yet?).

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5 Ways Data Can Improve Your Campaign

PR Breakfast Club

Here are some ways using data improves marketing and PR campaigns: 1) Use Data for Social Media . You can choose from, among others, Facebook, Twitter, LinkedIn, Google+ and Pinterest. Using data has the benefits of finding out: Which social media sites have a larger audience in your targeted demographic.

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