Remove Big Data Remove Branding Remove Radio Remove Social Media
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Data-Driven PR Campaign Planning: Part 1

Onclusive

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned.

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What Lies Ahead for Public Relations in 2018?

PRSay

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Knowing how to work with big data will also become more important for PR pros.

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#measurePR Recap (June 2018): Lessons from Millennials and Generation X

Waxing UnLyrical

They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR. A2 My first #PublicRelations job was with a nonprofit in Uganda, before the days of social media. My degree is in mass comm and I went to school for a career in radio.

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The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

More importantly, at the time, this was all brand new: putting a show guide on a mobile device that featured his client Cisco as the lead sponsor would have provided incredible visibility. Digital media makes the event experience more personal and impactful for guests. Sand Hill: Mining an Untapped Vein of Enterprise Big Data.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

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