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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. For example for a client that is a personal banking app, the main priority is now landing links from Money sections rather than Lifestyle, an alternative that may have been fine previously.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Consumer finance covers personal money tips and financial literacy, like this Bank of America article about getting the most out of your checking account. Create social videos and infographics.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

The biggest trend in 2020 will be standardization of the practice of converting a brand’s most impactful earned media articles into advertising assets and leveraging advanced targeting and automation to put those articles directly in front of precise audiences, at scale. “Not Not all predictions are positive. For this, I apologize.

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3 Steps to Equip Your Company Blog for the Road Ahead

Beyond PR

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Follow her at @prnearnings for financial news and industry trends, or connect with her on LinkedIn.

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Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. Let these trends influence your latest goals. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video.