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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

This might include Bank Holidays and Easter, political events such as a budget or election, and notable dates such as Mothers’ and Fathers’ Day. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. which publishes a list of Bank Holidays. News has a finite shelf life.

Tools 203
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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e., later paragraphs in the story would be removed to make space for breaking news stories right before the newspaper went to press). The original subject line was likely shorter.

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3 Lessons Fractl Learned From Creating and Promoting Holiday Content

Buzzstream

Most print and online publications include an editorial calendar in their media kit. We also heard this idea reflected back in some feedback from an editor at a regional newspaper: . “ A quick Google search for “best holiday gift guide” churns out 473,000,000 results. Lesson 3: Highlight Unique and Newsworthy Stories.

Pitching 105
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Marketing Has a Best Practices Problem

Contently - Strategy

The newspaper industry learned this the hard way. In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. In 1712, the British government imposed a tax on newspapers based on the number of pages that they published.

Marketing 111