Banking, Data-Driven PR, Marketing and Technology

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How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015?

Analytics

Analytics Data-Driven PR Marketing How To

Breaching 140: Who’s Using Twitter’s 280 Characters?

Shift Communications

NOVEMBER 20, 2017

Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Vice President, Marketing Technology.

B2C

B2C Airlines Pharmaceuticals B2B

Public Relations Today

How to Use Analytics to Build Your 2015 Marketing Plan

Breaching 140: Who’s Using Twitter’s 280 Characters?

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