Remove Banking Remove Crisis Communications Remove Ethics Remove Reputation
article thumbnail

PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. ” Thereafter no fresh reports appeared.

Ethics 60
article thumbnail

Chatbots as a public relations tool: proceed with caution

Stephen Waddington

Also in crisis communication. Answers simple requests for transaction information such as environmental data, transport information, or personal records such as a bank balance. The opportunity for a conversation to turn sour and the reputational damage of a bot engaging inappropriately in a human conversation could be severe.

Tools 79
article thumbnail

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

There’s no point in building a reputation if the startup is facing an existential threat. A little like TV of old, where the once-dominant broadcast channels gave way to more narrowly targeted cable networks, social platforms will appeal to specialized audiences and those seeking like-minded social communities. ” ~ Prof.

Writing 192