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How to Use Your PR Coverage to Scale Your Startup

Victorious PR

Whether B2B or B2C, your business is only as good as your sales. While PR can’t provide a direct ROI because it is too organic to measure, we can share some client testimonials that illustrate what we’ve been able to do to help our clients grow their businesses. How to Use Your PR Coverage to Scale Your Startup.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016. Brands don’t own their real-estate on Facebook, Instagram etc. By injecting over 31,000 pieces of content into the hub on their own website they could measure the impact of the Digital PR campaign.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016. Brands don’t own their real-estate on Facebook, Instagram etc. By injecting over 31,000 pieces of content into the hub on their own website they could measure the impact of the Digital PR campaign.

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Marketing Automation Only Does What You Tell It To; Off Script No. 33: Bryan Young

Sword and the Script

It has to work within itself but also needs to be tied into other initiatives from a setup and measurement perspective. However, lack of communication, poor tracking and measurement processes, and limited marketing and sales team interactions in regards to lead quality will make this tough.

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

Each year we measure our success on whether YESS achieves its fundraising goal. Using the Social PR Virtuoso method of measurement, we were able to see that we exceeded our goals with social media reach and earned quality coverage from our media efforts. The motto for the Duck Derby is “Adopt a Duck. Help a Child.”