5W PR

JANUARY 16, 2020

At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests. That said, incorporating live video will work in favor of B2B and B2C brands, non-profit organizations, and the public service.

Trends 120

Trends Communications Big Data B2C 120

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. The video showcases the brand as one that gives back and cares for its employees and the local communities – prompting customers to return and engage with the brand.

Video 62

Video Sports Film Employee 62

Beyond PR

APRIL 5, 2018

With technology at the level that it is at now, ignorance is no excuse for any communications team. You need to actively monitor across all media channels for key mentions that pertain to your brand, product or service. Executing a campaign pitch, product launch, or new initiative is only the first step in the communications cycle.

Company 73

Company Media Crisis Insurance 73

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat.

Marketing 190

Marketing Content Marketing Data Social Media 190