Bianchi Biz Blog

FEBRUARY 1, 2024

Adherence to social norms and etiquette is paramount, especially in a crisis. Swift and culturally attuned responses are crucial for effective crisis management. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal.

Marketing 107

Marketing Newspapers Print Local 107

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year saw a drop in big game advertising spots from the automotive industry, many of whom decided to spend their budgets on more targeted media. The Social Media Angle Utilizing social media buzz provides consumer brands with valuable insights into the effectiveness of their PR and marketing strategies.

Sports 85

Sports Television Advertising Advertising 85

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. You can follow Cristina on social media here: Twitter.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. Social proof: Having your brand associated with a well-known authority can help augment your reputation instantly.

Marketing 239

Marketing Television Handbook Web 239

Bianchi Biz Blog

MARCH 7, 2024

Israeli media, critically probing, seeks hidden aspects in stories, challenging for companies and individuals. Strategic media relations are essential. The digital era has expanded media’s reach, with online and social media shaping opinions. million users Instagram : 4.19 million users TikTok : 3.2

Print 106

Print Marketing Real Estate Automotive 106