article thumbnail

Barbie dominates August brand coverage

NewsWhip

The Daily Mirror had a viral article with more than 65k engagements that claimed that the reason that Messi signed with Adidas in 2006 was because Nike turned down a request from the soon-to-be superstar’s father for more sporting apparel. All in all, not a great month for Nike’s reputation.

Brand 78
article thumbnail

Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. If you’re expected to support clients that build B2B AI solutions, you might boost your cred if you get news from publications like Forbes, TechCrunch, Wall Street Journal, and CIO.

B2B 159
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I’m co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I miss the issues and reputation management work, especially on corporate responsibility issues. Prior to Alice Riot, I had zero background in fashion or apparel.

Apparel 106
article thumbnail

Company Bites Journalists…Again

Sword and the Script

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. A month earlier the Wall Street Journal reported Urban Outfitters needed a “ wardrobe refresh ” after yet another lackluster quarterly earnings announcement: …shares dropped by 8.8% Ready for it?

Company 110
article thumbnail

5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

Bill Nielsen, retired Chief Public Relations & Communications Officer for Johnson & Johnson, believes that the PR and journalism industries share a common currency: dedication to facts. As we have seen, flawed journalism and phony corporate speech will only weaken public confidence and degrade the national conversation.

Corporate 213
article thumbnail

#MeToo Slams Under Armour: Can It Recover?

ImPRessions - Crenshaw Communications

The #metoo movement has claimed the reputations of many high-profile men. The past two years have been particularly rough, and its fumbles show how hard it can be to salvage a reputation when faced with simultaneous business challenges. To its credit, the company responded quickly in the wake of the Journal story.