Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics.

Pitching 89

Pitching Report Software Survey 89

Doctor Spin

JANUARY 16, 2024

A meta-analytic review. In Among Us, players are part of a spaceship crew, among whom are a few impostors. The impostors know each other’s identities (if there’s more than one), but the rest of the crew does not. Source: Industrial Marketing Management 4 Tong, P., & Crosno, J. Industrial Marketing Management, 56, 167–180.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Sword and the Script

DECEMBER 10, 2019

“Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 2) Marketing analytics enable better efficiency. “In It’s about respect: you can earn it, but you can’t buy it.”.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Many things are said to make the world go around.

Ethics 52

Ethics Communications Print Television 52