10 Top Media Trends for 2021

PR Daily

For those looking to offer earned media coverage in the coming year, here are some developments you must follow. Media and media relations was no exception. Here are 10 developments all media relations pros should track: 1.

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4 ways OKCupid handles media relations during COVID-19

PR Daily

Finding stories in your data can lead to big earned media wins. Those numbers—along with the stories behind them—can create an attractive story for a journalist, netting your organization media coverage despite headlines being dominated by COVID-19 news and information.

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5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

5 consumer behavior trends PR pros should know for 2021

PR Daily

As communications pros, the power of the pivot hinges on understanding our consumer. What are consumers feeling and experiencing right now, and what are they looking for, expecting from the brands they love? RELATED: Join us for Ragan's Virtual Social Media Bootcamp ].

3 ways brands can support consumers’ mental well-being

PR Daily

We are now, as marketers, all in the service industry when it comes to what we deliver to consumers via our marketing and media tactics. Start by actively listening and applying consumer feedback to your marketing initiatives and campaigns.

Why brands must focus on their relationship to consumers’ needs

PR Daily

For organizations eager to build a bond with consumers—and reap the wonderful rewards that spring from establishing genuine connections—it’s going to take a heavy investment in integrated communications. RELATED: Join us Dec.

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. It’s plain daft to deny the role that media relations play within public relations.

7 deadly media relations sins

PR Daily

Though the two communication-industry professions are often seen at odds with one another, potential rifts are made bigger by common, yet deadly, media relations sins. Falls Festival organisers didn’t give media site access & then criticised the media for getting story details wrong?! You can do this through outstanding storytelling, compelling data and enticing quotations. The job of a PR pro isn’t easy, and media relations is no cakewalk.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Consumers continue to prioritize human-led, personal service and authentic experiences.

Why and how to embrace multimedia storytelling

PR Daily

If a picture is worth a thousand words, why aren’t you using them to get your message essential media coverage? Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No.

Multimedia: The Future of Media Relations

Glean.info Blog

Despite the disastrous demise of newspapers, PR pros can still achieve stellar media placements by offering multimedia content. Multimedia content also helps busy reporters and editors quickly understand media pitches and content, increasing chances of obtaining media coverage.

5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content.

Is humor the answer for getting consumers to wear a mask?

PR Daily

RELATED: Join us for Ragan's Future of Communications Virtual Conference ]. The campaign is being shared on social media—but media outlets have picked up the piece as well. The post Is humor the answer for getting consumers to wear a mask?

Learn how to come out on top in PR Daily’s Media Relations Awards

PR Daily

Do you want to burnish your reputation for media relations expertise? You know that organizations face a variety of obstacles in getting their work covered by the news media. How can you capture an audience’s attention on social media when their feeds are oversaturated with ads? PR Daily’s Media Relations Award participants know the answers to these questions. ASCO’s annual survey serves as a powerful storytelling tool.

How can data improve your storytelling?

PR Daily

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. Data supports storytelling by bringing credibility to your PR message. Here’s how to add data to your storytelling: 1. According to Edelman’s trust report , 48 percent of consumers do not believe the messages that businesses offer, especially when it comes to paid media.

As brands rethink Super Bowl engagement, what stands out for consumers?

PR Daily

RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. It still offers a relatively justifiable cost per impression. Media row is not happening, except for a select few broadcasters; and there will be a limited number of fans in the stands.

What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. The idea of “ storytelling ” was even stranger. I’m a believer in storytelling.

Increasing Your Media Coverage Through Storytelling

PRSay

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. However, the root motivation for seeking that media coverage is usually to increase business outcomes. Remember that effective media relations requires more than just storytelling.

Venmo responds to privacy vulnerability, consumers want companies to address social justice issues, and Twitter users roast CDC guidelines

PR Daily

Consumers are increasingly looking for organizations that are willing to take a stand on social justice issues, according to new findings from Porter Novelli.

Facebook defends plans for kid-centered Instagram, YouTube viewers increasingly consume videos about everyday tasks, and NBC drops Golden Globes

PR Daily

Also: AAA seeks to calm consumer fears over gas shortage, Twitter tip jar posts home addresses, and Patagonia’s CEO shares strategies for activism campaigns.

How to master media relations in the digital age

PR Daily

Traditional media outlets are often cast aside in today’s digital-focused news consumption cycle. Despite what PR pros might think, millions of Americans still consume news that is originally reported and produced by traditional publications. Although it’s important to focus on maximizing social media , today's PR pros shouldn’t forget about “old media,” which still play a vital role in modern journalism.

How the movies are tempting consumers back to cinemas, channels for social justice messaging, and Lego’s first LGBTQ-themed set

PR Daily

Hello, communicators: With vaccination rates on the rise and Memorial Day right around the corner, brands are crafting messages centered on gatherings and human connection that consumers missed out on during the past year.

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Many social media users were quick to point out that the clothes bore a striking resemblance to the employee uniforms for the supermarket chain Sainsbury’s. The social media platform is removing the shortcut to its long-form video service, IGTV—a button it displayed at the top of users’ feeds.

Inside Experian’s bid to help consumers boost their credit scores

PR Daily

consumers to voluntarily add payment histories for things like their mobile phone and utility bills to their credit profile. This is particularly relevant to consumers with “thin” credit files. RELATED: Join us for our Leadership and Executive Communications Conference ]. Consistently making mobile phone or utility payments has never been a factor in determining a credit score, let alone a consumer’s being able to control the addition of that information.

How storytelling can inhibit good communications

PR Daily

Storytelling has become a buzzword in the communications industry, but sometimes it pays to be simple and direct. RELATED: We're celebrating the maestros of media relations. ]. Storytelling in B2B marketing usually represents writing goals like empathy, humanity and interest. But the company failed to patch a web server it knew was vulnerable for months, which let hackers crash the servers and steal data on 147 million consumers.

Snickers gobbles up a world record, Delta staff bonuses earn kudos, and Edelman reports consumer trust at all-time low

PR Daily

Many brand managers are teasing their Super Bowl ads as well, extending the life of their expensive campaigns and aiming to capture consumer attention and excitement. That lack of trust extends from consumers’ to employees’ fears.

Latest And Greatest PR Storytelling Tips

ImPRessions - Crenshaw Communications

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. PR professionals know that in the “attention economy” where consumer engagement is elusive, the most effective way to connect with an audience may be to tell your story. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Not everyone is a natural storyteller.

Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

PR Daily

Fabricland in Ontario, Canada also mentioned social distancing, but in an effort to inspire consumers to buy its tape measures: Having trouble eye-balling the 6 foot social distancing rule? It doesn’t take that long to reap the benefits of storytelling within media relations efforts, either.

Twitter offers permanent WFH, Kaiser Permanente uses esports to promote mental health, and how consumer behavior hinges on trust

PR Daily

The effort is a brilliant way to support trending consumer behaviors with online platforms (shelters across the United States have reported pet adoption booms during COVID-19). Instagram launched new features aimed at fighting online bullying and making the social media app more positive.

New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19

PR Daily

Danbury, Connecticut’s recent sense of humor brought fundraising and media coverage. Deloitte’s 2020 Holiday Retail Survey revealed that more consumers than ever before are shopping online to prepare for the holidays during COVID-19.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven stories support truth in media.

Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

privacy4america Advisor Stu Ingis: “This framework offers a detailed new approach with robust protections for consumers and clear penalties for companies that do not comply.” How do you think PR pros can help regain consumer trust and protect privacy?

5 tools to help PR pros measure storytelling efforts

PR Daily

PR pros have embraced storytelling more than ever before. Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor. However, like many traditional PR strategies, measuring the impact and success of storytelling campaigns can seem an insurmountable task.

Are we still over-relying on media relations?

Communications Conversations

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR. Content partnerships with major media outlets are taking off. Social media marketing is not slowing down.

4 Media Relations Lessons from The Washington Post and Other DC Newsrooms

Beyond PR

When the worlds of PR and media are discussed, it’s impossible to avoid parallels. Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another. This oversimplification can cause many to miss the crux of PR and media’s relationship and lead to disconnects and disappointment. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.

What an ‘interconnected’ approach to PR looks like in 2021

PR Daily

Many agencies claim to be integrated but continue to struggle at reaching consumers across media in a way that drives results. How often do PR and media pros sit down and come up with mutually beneficial ideas together?

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Cinnamon Toast Crunch flounders in shrimp-tail crisis

PR Daily

The prawny saga has become must-see social media entertainment. At least, that’s the takeaway of one consumer who purchased a box of the beloved cereal from his local California Costco, only to discover a couple of sugar-encrusted shrimp tails in his box.

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Facebook offers more WFH flexibility, consumers want brands to show social impact, and JBS defends paying $11M ransom

PR Daily

For internal communicators in particular, the labor crunch offers a unique opportunity to demonstrate value to top leaders and get a bigger budget for important storytelling efforts. — MLM Public Relations (@MLMPRNYC) June 10, 2021.

Marketing emotion of the year: empathy

PR Daily

When 2020 blew up all the trends, strategies and consumer insights we had come to expect, a dramatic shift in thinking was necessary. Each new event meant that consumers were trudging through changing emotional cycles, too. Audiences in 2021 need to know you are there for them.

Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo

PR Daily

Also: Amtrak blames millennials for dining car’s demise, storytelling wisdom from Toyota and Hilton, and why you should combine newsrooms with social media. Good morning, PR pros: During Advertising Week New York , Hearst’s former chief content officer, Joanna Coles, bluntly told attendees that advertisers were to blame for consumers’ aversion to ads. She later said it was because marketing and advertising pros “oversaturated” consumers.