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Building Trust & Connections: Authenticity’s Role in PR

Burrelles Fresh Ideas

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. It has become the cornerstone of successful communication strategies. Think of the brands you deal with daily.

Crisis 84
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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Major airports experience increased passenger volumes, and airlines may offer more flights and vacation packages to cater to the demand. Dentsu recently came out with a survey regarding consumers’ summer travel plans. According to AAA data , Europe and Canada are the most popular international destinations.

Travel 40
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What to do when a short-term crisis evolves into a longer-term issue

Presspage

According to aviation rules, the airline is the point of contact for a refund when a flight is missed. They set up a compensation scheme cooperating with the Dutch Consumers' Association and MAX Ombudsman. It sounds contractionary, having fun during a crisis. What happens when passengers miss their flight due to queues?

Crisis 78
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10 Crisis Communication Tips Every Business Needs

Prohibition

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

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7 Lessons That Ryan Lochte’s Olympic Crisis Can Teach PR Pros

MaccaPR

In a perfect world, PR professionals would be the conscience of a corporation, counseling corporate leaders to own up to a company’s mistakes in an honest and candid way that will maintain consumer trust and brand reputation. If a disaster should occur, they believe forgiveness will largely be automatic.”.

Crisis 48
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Top 11 PR Crises in 2020 So Far

Prohibition

Many fast food restaurants including Greggs, KFC and McDonalds have launched products suitable for vegan consumers to their menus and have been praised for doing so. This was followed with a rather disappointing remark from the airline s chief executive who admitted: ‘social distancing on flights just isn’t realistic.’

Crisis 71
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Top 11 PR Crises in 2020 So Far

Prohibition

Many fast food restaurants including Greggs, KFC and McDonalds have launched products suitable for vegan consumers to their menus and have been praised for doing so. This was followed with a rather disappointing remark from the airline s chief executive who admitted: ‘social distancing on flights just isn’t realistic.’

Crisis 62