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Creating Earned Media Stories With Jennifer Reinhard, Ketchum

OnePitch

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. Rather than pitching a tech-centric journalist, I approached a Fast Co.

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Behind the Headlines With Lauren Kaufman

Cision

For as long as I can remember, I have loved art, writing and being creative. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test.

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How to Contact Reporters For Your Digital PR Campaigns

Buzzstream

Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. This post isn’t about writing a media pitch because we’ve already done that. In the digital PR world , journalists and reporters promote our content.

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Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune

MaccaPR

I remember when Chen May Yee pitched that story to me. Those come in all flavors, whether it’s a five-part series that wins journalism prizes or just an unusual story that’s told in a creative way. Anthony and Dave Shaffer, who covers Xcel Energy and other energy news. How multimedia tentacled do your reporters have to be? "I