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Has the trade show had its day (at last)?

The Hoffman Agency

I got my first full-time job in 1993, working for a small London-based PR agency that shall remain nameless (largely because it doesn’t exist anymore, so little point). In the years since FM’93, I can’t remember how many trade shows I’ve been to. It’s amazing to me that trade shows continue to survive, let alone thrive.

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Vehicle Technology and Mobility Suppliers: Here are Six Things to Do Now for CES 2024

Bianchi Biz Blog

CTA also offers a number of hospitality suites, exhibit suites and meeting rooms outside of the main show floor. These options allow your company to conduct meetings or media interviews in a private and distraction free location. Strategy planning: Next up, start working on key messaging and defining your key objectives for CES 2024.

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10 things the PR consultants won’t tell you about PR consultants

Communications Conversations

One thing I learned pretty quickly when I worked on the agency side is that when the client asks if you can do something, you say “yes” and figure it out later. That means a LOT of over-delivering–sometimes to the chagrin of our agency owner partners (and ourselves, as solo consultants!). To agency sites.

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How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For all the wonderful capabilities in digital marketing and social media, there’s still something very special and tangible about connecting in person. Are Trade Shows still a Good Place for PR Launches?

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Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers

Bianchi Biz Blog

Of even greater interest to automotive and mobility supplier PR professionals, the automotive technology section of the show’s floor is sold out , and in the first week of media registration, more than 1,000 journalists have already signed up. 839,000+ mentions of CES2020 across social media platforms. Looking at the numbers.

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Top 9 CES2022 PR Lessons for Automotive & Mobility Suppliers

Bianchi Biz Blog

And this show – which contends as the largest business-to-business trade show on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. 6,517 media members from 79 countries.