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The Most Important Metric in PR Today

Shift Communications

So would “Acme Widgets defective product” or “Acme Widgets returns policy” – these are searches with negative sentiment attached to them, a sign that something’s gone wrong. . “Acme Widgets CEO arrested” would be a branded search, but it’s obviously negative. Measure what matters.

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PR and the Marketing Technology Skills Gap

Shift Communications

We also installed a policy as an agency that each team can go “heads down,” where we set aside dedicated time to keeping up on key trends. This was reinforced when we recently hosted a set of local university PR students for a half day round robin with agency leaders. But it doesn’t stop there…. Share the Knowledge.

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Should you stop using hashtags in social media content?

Shift Communications

Millions: At first glance, pursuing a no-hashtag policy seems like the sound choice. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. How many likes, comments, and shares did they rack up? Christopher S. Vice President, Marketing Technology.