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The Most Important Metric in PR Today

Shift Communications

So would “Acme Widgets defective product” or “Acme Widgets returns policy” – these are searches with negative sentiment attached to them, a sign that something’s gone wrong. Advertising creates mindshare. We should track them and refer them to the respective departments in our company to address.

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PR and the Marketing Technology Skills Gap

Shift Communications

In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. But it doesn’t stop there…. For the traditional enterprise, you want to start retraining your people. Contact us today!