Stuart Bruce

JULY 15, 2014

For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its Twitter account to promote customer service was greeted by hundreds of tweets pouring scorn on the company’s decision to raise energy prices ahead of winter.”.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Onclusive

JUNE 29, 2018

How and when your brand responds to the press is crucial to saving your brand’s reputation. How crisis communications has changed. Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations.

Crisis 186

Crisis How To Brand Branding 186

5W PR

JUNE 15, 2020

Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation. Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle.

Crisis 113

Crisis Digital PR Retail Reputation 113

Prohibition

JANUARY 7, 2022

Rather than walk the walk alone, take advantage of our crisis management experience, so that no matter what goes wrong, your company will come out stronger and better. How do you define crisis management? A crisis can involve anything from a natural disaster to a product recall to a terrorist attack. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

JANUARY 12, 2016

A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility. Corporate reputation has long been the responsibility of communications departments. Why is PR Well-Suited for Social Media?

Survey 60

Survey Corporate Social Media Media 60

Waxing UnLyrical

APRIL 11, 2012

If you botch an interview, you run the very real risk of damaging your reputation, losing brand value and jeopardizing organizational objectives. Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Sword and the Script

FEBRUARY 5, 2019

For example, bring your PR and customer service teams into the advertising planning process. Part of the reason people lose their minds about customer service on social media is pure frustration. Looking for an agency partner that can both bring creative ideas. 2) Make it really easy to complain another way.

Advertising 60

Advertising Advertising Social Media Twitter 60

MaccaPR

OCTOBER 28, 2014

Four years ago, Shankman sold to Vocus his free HARO service, which, at the time , had a user base of 30,000 journalists and bloggers and more than 100,000 businesspeople and PR professionals! Once I coordinated an airplane filled with 150 CEOs who skydived to promote my agency. The key to improving reputation is to own your mistakes.

Interviews 54

Interviews Financial Social Media Crisis 54