Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency
Waxing UnLyrical
APRIL 11, 2019
Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services. Sometimes, that pro-bono relationship can help transform an agency’s culture.
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