PRSay

OCTOBER 10, 2022

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate.

Consumer 166

Consumer Brand Branding Marketing 166

Sword and the Script

JANUARY 25, 2020

And that’s the theme for this week’s Unscripted Marketing Links (UML). It takes rationality but little creativity to design an argument using conventional rhetoric.”. This storytelling expertise is a driving reason why Fast Company recently said the company was “ the most important ” brand marketers of the last decade.

Storytelling 120

Storytelling Examples B2B Chemicals 120

Cision

DECEMBER 30, 2015

Since 23 state laws contradict the federal law (which labels marijuana a Schedule I drug), pharma brands may be reluctant to invest in medical marijuana because the move could rankle the federal and state agencies that police the industry. Images: David Trawin , Mark ( Creative Commons ). Emphasize quality testing.

Chemicals 120

Chemicals Pharmaceuticals Analysis Local 120

Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Nothing to grab the listener or distinguish one agency from the other. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74