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What is the Upcycled Food Trend

5W PR

This movement is guided by sustainability, resource efficiency, and ethical food production. Resource efficiency Upcycling conserves valuable resources such as water, energy, and agricultural land. The post What is the Upcycled Food Trend appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

It reported how agricultural giant Cargill fell out of favor with environmentalists: For years, the American agricultural giant Cargill has been on relatively good terms with environmental advocates, praised for agreeing to a landmark moratorium on buying soybeans grown on deforested land in the Amazon rain forest.

Corporate 198
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How to Attract Gen Z Consumers to your Wine Brand

5W PR

That includes things such as donating a part of profits to charities or supporting sustainable agriculture initiatives. Brands can also communicate their social responsibility practices to customers, such as fair labor practices, ethical sourcing, and community involvement.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. Over the last two years, Amelia has played an integral role in shaping how our agency approaches influencer engagement in the healthcare industry.

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The Ongoing Importance of Sustainable Practices for Consumer Brands

5W PR

They’re a discerning, socially conscious force, from Gen Z activists toting reusable water bottles to budget-conscious families demanding fair trade coffee and ethical fashion. The brand prioritizes sourcing sunflower oil from sustainable agriculture. The audience is no longer swayed by empty promises and flashy ads.

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How to Contact Reporters For Your Digital PR Campaigns

Buzzstream

Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. I’m searching for any profiles that include farming, agriculture, or agriculture and “reporter.” Journalists are getting laid off around the globe, yet more agencies and teams are turning to digital PR for answers.

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Examining the (weird) science of communication presentations

PR Conversations

Ethics experts in science or public relations have many interchangeable ideas and see the “public” through different lenses. Kelly Rusk is communications director and partner at the Banfield Agency. An expert in government communications can add something to the conversation about science communications.