Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Heightened customer reputation, improvements to retain customers, reorganizations.”. Adherence to privacy regulations.”. Advertising trusted less and less and PR and earned media are seen as more credible.”.

Communications 124

Communications Crisis Internal International 124

wiredPRworks

FEBRUARY 11, 2016

Why you need PR more than ever and why PR is really Personality + Reputation. Shaping your brand's reputation. Print and Digital Advertising. Project your style and protect your reputation. Managing your online reputation. How SEO works to get you in front of search engines and people.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. This, coupled with consumer’s savviness to marketing tactics, the death of the cookie, and privacy concerns, earned media and PR are becoming essential to a CMOs toolkit and business success. A reset on advertising spend. next year, down from 6.4% estimated in June.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

JANUARY 14, 2016

Moosa Hemani is an SEO consultatnt at SEtalks.com. For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. You can follow him on Twitter @mmhemani.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Landis PR

DECEMBER 4, 2023

Here are several limitations that we’ve seen across different generative AI models in our work so far: Requires a large amount of high-quality training data to produce accurate results Can only retrieve trained data, which excludes new information and current events Generates inaccurate information as if it were correct (known as “hallucinations”) (..)

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Technical SEO will become more of a price-based commodity as opposed to an ongoing partnership. 8) Creativity over productivity.

Social Media 93

Social Media Marketing Media Creativity 93