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5 Pitch Ideas For PR Pros When There Is No News

ImPRessions - Crenshaw Communications

If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. Recently, we sent out a pitch offering our client LiveIntent , to discuss the importance of local newspapers and their email newsletters amid changes due to COVID-19.

Pitching 333
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149
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When Corporate CEOs Challenge The President

ImPRessions - Crenshaw Communications

Although Apple CEO Tim Cook guarded his privacy for several years, he was ultimately moved to speak in favor of marriage equality and against “religious freedom” legislation that many in his position view as a thinly veiled license to discriminate against LGBT people. They use their economic clout. They gauge risk and anticipate pushback.

Corporate 149
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Content Curation’s Last stand?

Flack's Revenge

Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. These are different times. But now we’re all exhausted from content overload.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. Local news and indy journalism more trusted. “I next year, down from 6.4% estimated in June.

Marketing 189
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Brexit and Trump are result of the failure of professional politics and communications

Stuart Bruce

But it’s greedy because there is nothing much in it for the poor person whose door has been knocked on, life interrupted and privacy violated. Householders expressed concern that their son’s child couldn’t get into the local school because it was full of the children of immigrants.